Best Website Navigation Practices
Most web owners falsely believe that the mere getting to web surfers to their site are the goal. But the average user stays on a website for less than 20 seconds before moving on. Sometimes, the short stay is due to a slow loading site or an unattractive landing page. Other times, it could be due to the fact that the website fails to make its motives clear immediately.
Another reason and one of the easiest to avoid is website navigation. If web surfers struggle to find what they are looking for, they won’t keep searching. Instead, they will move on and start searching for other sites.
Offer Many descriptions as You Can
Your navigation list should contain more than just a list of heading. If your web visitor doesn’t understand what to expect from the options on your menu; they are unlikely to ever navigate beyond your landing page. You can prevent this by making each of your menu options to be as descriptive as possible without being too lengthy.
Don’t Get Overly Creative
Just as the words in your menu need to be clear, ensure that any symbols or navigation tools that you use are also clear. If you must use symbols to represent different pages on your site, make sure that you use the obvious ones. When you get too creative; you will only confuse your web visitors rather than impress them.
Don’t Comprise Function for SEO
When you are trying to use keywords and other SEO strategies into your website, it can be tempting to use your menu for SEO as well. While getting ranked on Google is important, it is just as important to consider what will happen once your visitors land on your page.
So as to avoid ending up with unnatural sounding headings and confusing menu choices, you can skip the SEO tactics when designing your menu, and use the best website navigation practices.
Take into Consideration the Needs of the Visitors
sIt can tempt you to organize your list based on where you would like your visitors to go first. But as a good website navigation practice; you must put the visitor first.
List your menu depending on what you think the customer will want to know first, such as more about your business, followed by information about your products or your contact details.
Check Your Mobile Navigation
Once you have put all the website navigation best practices into work, double check that everything on your sire is running as expected. Sometimes, menus and search functions get distorted on mobile devices. You must ensure that you double check yours to avoid losing out a large percentage of traffic.