How to Hire a Production Company?
There are several tips that you must be mindful about when in search of a production company that will produce your infomercial advertisements. If you want to have high chances of making the right decision, then see to it that you follow the tips that are discussed in the next lines.
Tip number 1. Be sure to ask your prospect production company if they can show you specific example of their last 5 productions that have done within the budget. After that, call their clients in order to validate the results of the show.
Tip number 2. You need to figure out if the company does understand the industry you are in or not. Well, if you want to ensure that the message you want to convey across your market will be understood, this is something that you should not take for granted. After all, would you be spoon-feeding an inexperienced and amateur production company or have the peace of mind that you’re with one who knows what they are doing?
Tip number 3. If you a certain show has piqued your interest, then make sure that they are able to deliver the same team onboard for your infomercial advertisement starting from the director, writer, editor, cameraman and so on. Make sure that you get the team that had the biggest impact on production values and creativity.
Tip number 4. Be sure that no cameras start rolling until you are completely happy and satisfied with final shooting script, narrator, casting of on-cam talent, graphic design, style of music and so forth.
Tip number 5. You need to be certain that the scripts, the storyboards and everything in between gives you clear sense and detailed info of how the production would be edited and shot. This is something that you should not take for granted if you don’t want to face unwanted surprises. Prior to proceeding on the final editing of your program, insist on seeing first the offline edit or raw footage.
Tip number 6. The contract that you are about to sign with the production company should have a Not to Exceed clause and at the same time, that they will be producing the infomercial advertisement on flat fee. Do this and you can have assurance that you won’t be dealing with issues of hidden fees.
Tip number 7. It is imperative that you ask for some references from at least the last 5 productions. Anyone could get a hit every now and then but out of the last 5 productions, how many of their clients were able to achieve their goals using their help?
You’ll be fine in hiring a production company to do your infomercial advertisements so long as you follow these tips.